A top ten health system was actively looking to improve the performance of its emergency department online patient check-in experience. The industry now views the quality of the digital patient experience as an integral part of an overall growth strategy and acknowledges that your digital footprint will play a significant role in achieving key growth objectives in the years ahead by converting online searchers to patients.
1. Google search volume has shown that an average of 2 million online searches are performed monthly using terms like “emergency room near me.”
2. On average, patients consult up to 20 different sources before making a decision about where to receive care.
3. A poorly designed experience that causes delays can increase bounce rate by 103%