Case Study

Business Case & Overview at a Top Ten Health System

A top ten health system was actively looking to improve the performance of its emergency department online patient check-in experience. The industry now views the quality of the digital patient experience as an integral part of an overall growth strategy and acknowledges that your digital footprint will play a significant role in achieving key growth objectives in the years ahead by converting online searchers to patients.

March 24, 2022

Market Insights

1. Google search volume has shown that an average of 2 million online searches are performed monthly using terms like “emergency room near me.”

  • Of those, approximately 75% of are using a mobile device to perform their search.

2. On average, patients consult up to 20 different sources before making a decision about where to receive care.

3. A poorly designed experience that causes delays can increase bounce rate by 103%

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