March 24, 2022

Business Case & Overview at a Top Ten Health System

A top ten health system was actively looking to improve the performance of its emergency department online patient check-in experience. The industry now views the quality of the digital patient experience as an integral part of an overall growth strategy and acknowledges that your digital footprint will play a significant role in achieving key growth objectives in the years ahead by converting online searchers to patients.

Market Insights

1. Google search volume has shown that an average of 2 million online searches are performed monthly using terms like “emergency room near me.”

  • Of those, approximately 75% of are using a mobile device to perform their search.

2. On average, patients consult up to 20 different sources before making a decision about where to receive care.

3. A poorly designed experience that causes delays can increase bounce rate by 103%

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